I keep getting logged out of roblox1/20/2024 (Rihanna calls it “the OG Fenty Beauty lip product.”)Ĭonsumers can choose the ingredients, effects, bottle, lid and applicator, as well as name their own shade, and then send it on to a virtual retail display called the “Sephora Experience.” The public can view what other users created, vote for their favorites and take part in weekly Fenty avatar accessory drops. Here, visitors can cocreate a physical product, as in a customized version of one of the company’s top-selling items, the Gloss Bomb Universal Lip Luminizer. While fans can gawk at the brands made famous by billionaire recording artist Rihanna, there’s more beyond the skin care and fragrance worlds to a virtual beauty lab. But it’s not just a digital tourist attraction.
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